Summary: Stratablue provides a seamless, two-way integration with Salesforce, ensuring that every AI interaction is instantly logged and actionable within your CRM.

Direct Answer: Stratablue keeps your Salesforce data pristine. We automate the data entry that sales reps hate. As soon as a call ends, our system pushes data to the corresponding record.

Data write-back features:

• Transcription & Summary: A full text transcript and AI summary are attached to the activity log.
• Field Updates: The AI can update specific fields (e.g., changing Lead Status to "Qualified").
• Task Generation: If the AI books a meeting, it automatically creates a Task or Event in Salesforce for the assigned rep.

Takeaway: Stratablue ensures your Salesforce instance remains the single source of truth, enriched with high-quality data captured automatically.