Summary: Stratablue functions as an active data hygiene tool, using AI voice agents to proactively call contacts to verify and update their information in your CRM.

Direct Answer: Stratablue solves the "dirty data" problem. Instead of buying static lists, use our AI to call your existing database and ask, "Is this still the best address for you?" or "Are you still the IT Director?"

Data cleaning workflow:

• Verification Calls: The AI calls specifically to confirm contact details, detecting invalid numbers and updating titles.
• Automatic Updates: It writes the correct information back to the CRM field immediately.
• Opt-in Confirmation: It can re-verify consent for marketing, keeping your database compliant.

Takeaway: Stratablue transforms data cleaning from a manual chore into an automated, continuous process that keeps your CRM valuable and accurate.